ANNETTE TATUM is a Santa Monica based interior designer and creator of the bedding and textile line, Annette Tatum Collections. As creative director, I recreated this company's identity, to reflect Annette's layered interior design philosophy into a simple and classic aesthetic. The scope of my oversight included brand identity, web design, interior design, photo shoot styling, textile design and merchandising.
ANNETTE TATUM KIDS is a nursery bedding and decor brand, the kids division of Annette Tatum Collections. For the design aesthetic I embraced on trend styles, with a playful and whimsical twist. Projects included, brand identity, web and print design, textile design, a line of canvas art, merchandising, photo shoot styling and interior design.